Vendor/Buyer Relationships: Developing a Partner
 The most important relationship a buyer can nurture is the one that is between the buyer and the vendor. This seminar focuses on the personality differences that exist in the buyer/vendor relationship and identifies the similarities in the agenda that each has as they build their business. Participants learn the difference between shopping a market for the next "hula hoop" and developing a long-term relationship that will result in successful sales campaigns. Key issues such as payment terms, on-time delivery, special purchase opportunities, and vendor responsibilities are discussed. A slide presentation and a participant workbook for note-taking accompanies the session.
Christmas Merchandising: Science or Chance?
Gift retailers describe purchasing for Christmas as a "daunting" experience. Often, it is more work than fun. However, since most gift retailers conduct 60% of their business in the last quarter of the year, purchasing mistakes can be disastrous. This seminar discusses the importance of understanding time-lines, identifying market opportunities, developing a meaningful assortment plan, strategies for "theme selling", sales associate training, developing a one-stop-shopping mentality, determining reorders, and the customer purchasing cycle. A slide presentation and participant workbook for note-taking accompanies this seminar.
Customer Service or Sacrifice?
Customer service is not an event. It is a process of creating a customer environment of information, assurance, and comfort. Industry Advisors, Inc. conducts seminars on the various aspects of customer service including the characteristics of, good customer service; listening to customers and addressing their needs; how to solicit information and handle complaints; proper customer follow-up; individual service styles; and building long-term customer loyalty. This program can be modified for hospital gift shops who have volunteers as associates. A slide presentation and participant workbook for note-taking accompanies this seminar.
Effective Advertising: Achieving Maximum Results
This in-depth seminar focuses on the basics of advertising and how all retailers (not just gift retailers) can generate strong, creative, and profitable programs. This Industry Advisors, Inc., program discusses customer demographics and psychographics as well as how to develop a marketing campaign, do an ad layout, determine a budget, and use available funds efficiently. A slide presentation and participant workbook for note-taking accompanies this seminar.
Assortment Planning and Open-to-Buy Strategies
This seminar is geared for the person who loves to work with merchandise and is confused by the accounting procedures needed to effectively operate a profitable business. This
Industry Advisors, Inc.,
seminar will help the participant master the tools needed that provide the foundation for financial success. The critical formulas for calculating markup, markdowns, and open-to-buy will be reviewed and payment terms, trade discounts, and freight costs discussed. Participants will discover how to track best selling items and develop "never out" programs and assortment plans. A slide presentation and participant workbook for note-taking accompanies this seminar.
Crossing into Gifts: How Does the Market Work?
Due to popular demand, Industry Advisors, Inc., developed a seminar that focuses on the many nuances of the gift industry. Garden centers, hardware stores, pharmacies, and many other businesses are finding that the gift industry is an untapped resource for growth and profit. However, they have been unable to address the opportunities that exist for the inexperienced entrepreneur. This seminar discusses everything from consumer attitudes to purchasing time-lines, market locations, trade show opportunities, pricing, and much, much, more. A slide presentation and participant workbook for note-taking accompanies this seminar.
Direct Mail Marketing: Is It Right for You?
This very popular seminar was developed by
Industry Advisors, Inc.,
to provide information about the dangers and opportunities that surround the direct mail marketing industry. Topics focusing on the development of marketing vehicles and the viability of customer lists will be discussed. A slide presentation and participant workbook for note-taking accompanies this seminar.
Customized Seminars to Meet Specific Needs
Industry Advisors, Inc., has a vast library of information that is too large to detail. We provide a specialized service that encourages our clients to develop their own educational seminar topic. Once the topic is determined, we will develop the program (complete with slides and a participant workbook for note-taking) and be available to conduct the seminar.
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