Industry Advisors, Inc. was founded in 1990 to meet the needs of retail and wholesale organizations in the United States and abroad interested in developing and expanding gift and tabletop business in the United States.
 Business Development
As President and Owner of
Industry Advisors, Inc., Michael Russodevelops comprehensive recommendations on making organizational improvements based on market research and detailed analysis of client firms. He also assists clients on effective follow-through of recommendations. Mr. Russo offers over thirty years experience in Operations, Staffing, Sales, Merchandising, Management, Advertising, Business Planning, Public Relations, Market Research and Product Development.
Product Development
 Industry Advisors, Inc. networks throughout the world with various manufacturers that provide the finest quality and competitive prices to meet the needs of the client.
Industry Advisors, Inc.
has a liaison office in Taiwan for monitoring product development and special projects throughout the Far East. Mr. John Huang manages the Taiwan liaison office, Best Craft & Design Co., Ltd.
Industry Advisors, Inc. not only provides sourcing for a specific product, it also develops artists' concepts from sketch form into three-dimensional products.
 Educational Development
In order to meet the educational needs of both the retailer and the
supplier, Industry Advisors, Inc. provides educational seminars focused on strengthening all areas of day-to-day business. Topics
such as merchandise display, business planning, advertising, marketing trends, customer service, vendor relationships, human resource development, Christmas merchandising, effective sales techniques, successful direct mail campaigns, and other topics focused on building and maintaining a profitable business are offered to retail store personnel, market centers, hospital gift shop employees and volunteers, and retail and wholesale corporations worldwide. Some seminar topics are:
- Vendor/Buyer Relationships: Developing a Partner
- Christmas Merchandising: Science or Chance?
- Customer Service or Sacrifice?
- Effective Advertising: Achieving Maximum Results
- O-T-B vs. Off Track Betting
- Customer Service: The Art of Building Your Business
- Direct Mail Campaigns - A Path to Profit
Customized programs and/or specialized topics are available
upon request.
 Teleservice Sales Support
Industry Advisors, Inc. provides incoming and out-going telephone sales support for clients who prefer to operate solely as the supplier/manufacturer with limited customer contact. Industry Advisors, Inc. assists in creating a marketing strategy for activating sales leads and developing an account base. The teleservice department contacts individual prospective customers in an effort to secure sales for the desired product line.
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